Instead, PopCap Games is partnering with NCsoft to create an online multiplayer social game service in Korea. The service will offer 13 free-to-play games with optional paid elements in the queue for the coming months.
Among the featured titles will be “Plants vs. Zombies,” “Zuma” and the Korea-exclusive “Super-Zuma”.
It’s a big step for PopCap, which is widely seen as the king of the casual gaming world. This move is its biggest international push and opens up an area that’s jam packed with enthusiastic gamers.
Free-to-play games are huge in Asia – with players spending millions on upgrades. Ultimately, it could be a lucrative move for both PopCap and NCsoft.