Starting Tuesday, Sept. 21, every PlayStation 3 on the market will begin supporting 3D playback. (The move will come via a free software update.) That instantly puts 3D hardware into 38 million homes worldwide.
Of course, users will still need a 3D TV to see the effects, but it’s one less consumer objection for Sony (and other TV manufacturers) to overcome. If someone has a PS3, they’ll automatically have a content source for a 3D set. Conversely, an installed base of this size might nudge content companies towards releasing more 3D home content.
Initially planned for the summer, then delayed, the move actually comes a bit earlier than Sony CEO Howard Stringer had predicted earlier this month. At IFA in Berlin, he said 3D Blu-ray playback would hit the PS3 in October.