The online retailer, which lets members of its Amazon Prime service stream over 5,000 films and television shows, has added another 1,000 offerings to the mix - and is prominently letting users know that on its front page today.
New to the service are titles like Denzel Washington's "Training Day" and Christopher Reeve's first "Superman" movie, along with "The Right Stuff," "Insomnia and the last seven seasons of Sesame Street.
Amazon's streaming catalog is nowhere near as large as the one at Netflix, but Prime's $79 annual subscription fee works out to $1.50 less per month than the competitor's least expensive service. And customers get the added benefit of free two-day shipping on all purchases, something they can share with several family members.
Amazon has a big enough footprint on enough devices to be a bigger competitor to Netflix than Hulu’s streaming service. The company is already integrated into many newer Internet-enabled TVs and the Roku box. Netflix does have the advantage of being available on all three video game consoles, however.
The fight, of course, is about more than the streaming video market. People who sign up for Prime are more likely to buy products through Amazon, which cushions the bottom line – the company's end goal in all of this.