E3 is a magnet for celebrities each year. Steven Spielberg regularly shows up. Robin Williams has been seen sneaking into demos. And earlier today, Snoop Dogg was at the YooStar booth to promote the company's latest game – "YooStar on MTV".
Before going out to shill the game, the rapper talked with me about his thoughts on piracy after the Sony data breach earlier this year as well as his favorite games.
On piracy and hackers, Snoop noted that while it was a struggle for any company or artist these days, but said he didn't target his anger at the people stealing products.
"That's what the Internet is for," he noted. "It's full of that kind of s**t. I don't get made at people who take my music. It's my job to be more aware of who I give it to."
He notes that he hasn't even been able to give a copy of his upcoming album to his son, for fear that a friend might burn a copy that could end up online.
When it comes to games, he has been working with YooStar since the release of the console game last year, doing a series of in-game videos. (The title lets Xbox and PlayStation owners digitally insert themselves into famous film scenes.)
At home, though, sports games are more his thing. Lately he's been playing "NBA 2K11," "Madden" (to prepare for the new version) and FIFA. (Snoop Dogg admits to being a huge soccer fan.)