Nintendo rolls out 3D video service

The 3DS is slowly fulfilling its destiny as a 3D multimedia device.

Nintendo has rolled out its 3D video service, giving owners of the handheld gaming system another option beyond games. The service will feature clips and videos selected by the game publisher – generally music, comedy, animation and trailers for Hollywood films.

It's pretty generic content now – and there's nothing that showcases the device's potential as a promotional vehicle for studios, but that will change. A music video from OK Go will be delivered July 27 – and a clip from Blue Man Group is on the way as well. And 3D trailers are in the queue as well, though the company didn't specifically name which films would be featured.

3DS owners will need to download a free application from the eShop to access the video. Once they've done this, the app will automatically update whenever there's new material, providing users are in a WiFi zone – even if the system is in sleep mode.