Cinemax joins the app parade

Given the success Time Warner has seen with HBO Go, it was only a matter of time before it expanded the concept to its other big pay cable channel.

That time has come. The company today launched MAX Go, allowing Cinemax subscribers to watch movies and original programming on their iPhone, iPod Touch and iPad – as well as certain Android devices.

The app will offer access to more than 700 hours of programming, including the net's first original primetime series "Strike Back," which debuts tonight. (Max Go users will be able to watch the second episode immediately.)

The app's available to Cinemax customers who use Charter, Cox Advanced TV, Verizon FiOS, AT&T U-Verse, Suddenlink, DIRECTV and DISH Network for their cable/satellite service.