Google TV tries again

The first iteration of Google TV fell flat. It was, at its core, a good idea that was marred by poor execution and mismanagement. Now the search giant is ready to give it another go.

Starting Sunday, Google will roll out a software update to existing owners that's meant to serve as a reboot of the service. The update will bring a new interface as well as selected apps from the Android Marketplace – but it will also bring a lot of baggage and hurdles from the existing service (most notably the lack of any support from the major networks). 

Sony Internet TV units will get the update first, with Logitech Revue devices receiving theirs a few days later.

The interface is a much more streamlined row of options that will adorn the bottom of the screen (much like the home screen of a Mac), which is entirely customizable. Gone is the screen dominating collection of small screenshots.

The focus this time is on content discovery, helping people find what they want when they want it. Network streaming sites and Hulu still aren't playing ball with Google, so the company instead has launched a TV & Movies app, bringing your cable/satellite company's offerings with the major paid streaming services. Google+ is being planned as an additional offering in the months to come, which will add a social element.

See a series of videos explaining the product after the jump.