Taking on the undisputed leader in online search might seem like a fool's mission for any company, regardless of size, but MC Hammer says when it comes to searches that go beyond keywords, Google can't touch what he has planned.
The 80s rapper, real name Stanley Burrell, has spent the past two years working on WireDoo, a search engine he recently introduced at the Web 2.0 summit in San Francisco – and hopes will become the new standard for web inquries.
WireDoo, Hammer told attendees of the summit, adds relationship information to search results, meaning searches for cars would also pull up information on insurance, pricing and consumer safety.
On his shift from music to tech, he mentioned "no one is playing for singles anymore".
The site is currently in pre-beta and is accepting signups.