Logitech dubs Google TV box "a big mistake"

It's rare that a company is this candid about one of its products.

Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company's Google TV set top box – officially called the Logitech Revue – "a big mistake" and said the company had no plans to build future versions of the product.

"We expected everybody to line up for Christmas and buy these boxes [at] $300," he said. "That was a big mistake."

De Luca, who wasn't running the company at the time, says Logitech "executed a full scale launch with a beta product and it cost us dearly." Combined with other missteps, he estimates the company lost $100 million due to operational miscues.

Not all of his comments were quite so harsh. De Luca said Google TV was, in fact, a "great concept" and he believed the success of it or a descendant is "inevitable", but the company would not be building a successor to the Revue.