Modern Warfare 2’s splash effect
“Modern Warfare 2” is proving to be a benevolent king of the
video game hill.
The positive effects for Activision and its shareholders are pretty obvious. When you sell $550 million worth of games in five days, everybody’s happy. But Microsoft is seeing a big bump as well.
Last week came word that 2 million people had concurrently logged on to Xbox Live to play the game. Now we’re learning that 2 million XBL users have logged on to Facebook in the first week of the dashboard update.
Now, admittedly, the line between MW2 and Facebook is a little crooked, but a sizable percentage of the XBL members were there to play MW2 – and likely sniffed around the new features while they were there. (The company did not reveal the number of people who had logged on to the Twitter via Live feature.)
Meanwhile, the cash train could keep chugging along, as one analyst – Ben Schachter of Broadpoint AmTech – says Activision will generate at least $100 million - $140 million in gross revenue from the sale of MW2 downloadable content.





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