Modern Warfare 2 is already tearing up the charts
Tuesday’s launch of “Call of Duty: Modern Warfare 2” was already being forecast as the entertainment event of the year, but even that may have been underselling things.
ELSPA reports that first-day sales of the game hit 1.23 million copies in the U.K. That’s roughly twice the number that “Grand Theft Auto IV” posted last April. Ben Schachter, an analyst at Broadpoint AmTech (and one of the brightest guys covering this industry) notes that if that 2:1 ratio is equaled in the U.S., it’s possible the game sold over 7 million units in a single day. That would work out to $420 million in revenue – the biggest one-day haul in the entertainment industry’s history.
Following the math, “MW2” could see first week sales of 11.7 million – which would blow out all of the economic models for the game. (Analysts were looking for sales of 12 million or so copies in the entire fourth quarter.)
Looks like the millions Activision spent on marketing the game during the NBA finals and Sunday Night Football have paid off in spades.





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