Is Iron Man the perfect rental game?
Apparently it is... GameFly just came out with its top 10 list for last week and no. 1, above either version of "Grand Theft Auto IV," is "Iron Man" for Xbox 360.
Obviously this doesn't mean that the "Iron Man" game is overall more popular than "GTA IV." I suspect we would have heard from Sega if sales were close to $500 million in the first week. But it is a sign that the movie's huge popularity is driving interest in the game, despite mediocre reviews (including mine).
Most likely, a lot of GameFly subscribers have bought "GTA IV" and consider "Iron Man," which isn't exactly deep, to be more of a rental they can finish and then send back.
Still, interest is interest and while rentals don't necessarily equal sales, I suspect this is a sign that we could see some solid figures for Sega's "Iron Man" game when NPD comes out with its May data next month.
For now, here's GameFly's cross-platform top 10 for last week. Also noteworthy: "The Bourne Conspiracy" is already no. 3 several weeks ahead of its release:
1. Iron Man, Xbox 360, Sega
2. Grand Theft Auto IV, Xbox 360, Rockstar
3. The Bourne Conspiracy, Xbox 360, Sierra
4. Ninja Gaiden 2, Xbox 360, Microsoft
5. Mario Kart Wii, Wii, Nintendo
6. Boom Blox, Wii, EA
7. Grand Theft Auto IV, PS3, Rockstar
8. Incredible Hulk, Xbox 360, Sega
9. Iron Man, PS3, Sega
10. Lego Indiana Jones, Xbox 360, LucasArts
Variety video games reporter and reviews editor Ben Fritz tracks the business of games and their intersection with Hollywood.
I agree it's a strong rental as..
* Kids who don't read reviews but loved the movie want to play it no matter what.
* Teenagers/adults who read reviews or know a bit about the game are still sceptical about buying but positive movie buzz pulls them towards renting.
Posted by: Xen | May 14, 2008 at 02:37 AM