NPD April 2008: GTA IV huge (duh), Xbox 360 and PS3 lag (huh?)

No wonder Microsoft made a big deal yesterday of announcing that Xbox 360 is the first console to reach 10 million units in the U.S.

The folks there undoubtedly knew that today's NPD numbers would be pretty dismal. Not that they're any better for Sony. Neither console maker got any visible bump from the debut of "Grand Theft Auto IV" in April. Xbox 360 sales were down 28% from March to 188,000. PS3 sales fell 27% to 187,000.

Everyone expected that both console makers would benefit, of course. The theory is that lots of people haven't made the switch to PS3 or 360 yet, but would do so with a hugely popular game like "GTA IV" to motivate them. But while Rockstar sold 1.85 million units in the first five days on sale, almost everybody who bought one appears to already own a 360 or PS3.

By contrast, Wii sales were virtually flat at 714,000, as Nintendo moved from one big hit ("Super Smash Bros. Brawl") to another ("Mario Kart Wii"). Nothing can slow down that Wii mojo, it seems.

Of course it's possible that the early "GTA IV" buyers already have a 360 or PS3 but those who are buying it in May are more likely to be buying a console, but that's not what anybody expected. When "Halo 3" debuted in September with 12 days left on the NPD calendar, 360 sales nearly doubled from August.

It's bad news for Microsoft and Sony and calls into question whether they're already close to tapping out the audience of people willing to pay $350 or $400 for a console, no matter how good the games are.

Also worth noting are the videogames that launched in April and didn't even manage to sell the 141,000 units necessary to break into NPD's top 10. Those include THQ's ``Battle of the Bands,'' Midway's ``NBA Ballers: Chosen One,'' and D3's ``Dark Sector.''

I'll provide a link to my full Daily Variety story as soon as it's available (Hey, here it is!). Meanwhile, make what you will of the month's raw data:

Top 10 games                       Platform    Publisher    Units sold in April
1. Grand Theft Auto IV            360          Rockstar   1.85 million
2. Mario Kart Wii                    Wii          Nintendo   1.12 million
3. Grand Theft Auto IV            PS3         Rockstar    1 million
4. Wii Play                              Wii         Nintendo   360,000
5. Super Smash Bros. Brawl     Wii          Nintendo   326,000
6. Gran Turismo 5: Prologue    PS3         Sony          224,000
7. Pokemon Mystery Dungeon: DS           Nintendo    202,000
    Explorers of Darkness
8. Pokemon Mystery Dungeon: DS           Nintendo    202,000
    Explorers of Time
9. Guitar Hero III                    Wii         Activision   152,000
10. Call of Duty 4                    360         Activision   141,000

Hardware sales      April          Lifetime-to-date
Wii                        714,200       9.6 million
DS                         414,800       19.6 million
PSP                       192,700       11.4 million
Xbox 360               188,000       10.1 million
Playstation 3          187,100       4.3 M
Playstation 2          124,400      ?

                                 April 2008     Change from April 2007   Year-to-date     Change from 2007
Total Videogames        $1.23 B                  47%                         $5.47 B              31%
Hardware                    $426.2 M                26%                         $1.84 B              13%
Software                     $654.7 M                68%                         $2.88 B              46%
Accessories                 $154 M                   39%                         $750.6 M            29%                

(This post has been updated since I spent a little more time going through the data)