THQ sold $1 billion of Nickelodeon games? We've known that for three months

Just because a publisher issues a press release doesn't mean we have to print it as news.

Case in point: THQ brags in a press release headline that "THQ's Nickelodeon Portfolio Surpasses Billion Dollar Mark as Company Announces Extensive New Lineup for 2008." The same day, numerous game websites run stories with a headline focused on that $1 billion number. They include Kotaku, Joystiq, 1up, IGN, GameDaily, the Escapist, GameIndustry.biz, and probably plenty of others. (Note: I'm not including sites that just reprint press releases, clearly labeled as such, with no introduction or comment.)

For the record, that's old news. THQ announced that in February as part of its last earnings report, when it stated, "During the quarter, total lifetime Nickelodeon franchise net sales surpassed $1 billion..."

I understand why THQ wants to re-emphasize that fact as it unveils its new slate of Nick games, but I don't think journalists should be re-printing it as exciting news.

Just as importantly, nobody should be taking it as evidence that THQ's Nick games are doing great (as several of the sites linked above did). Along with that February earnings report, THQ CEO Brian Farrell said on a conference call with analysts that "In a very competitive year for kids titles, ‘Ratatouille’ and our Nickelodeon titles did not perform to forecast." (As I wrote on this blog at the time.)

So, THQ revealed the details on its upcoming NIckelodeon-based games. There's the actual news.