Fuse looking for viewers on Xbox 360
Fuse, the cable network that actually features regular music content (unlike the one with an "M" for "music" in its title), is the lastest programmer to jump on the Xbox 360 video bandwagon.
But it's not selling its shows, like most other networks do. Instead it's using Xbox Live as a marketing vehicle, providing clips, coverage, and artist interviews from big summer festivals like Bonnaroo, Rothbury, Mayhem, Vans Warped Tour, and Bumbershoot. Artists include Metallica, Pearl Jam, and Jack Johnson. That 's a sweaty Eddie Vedder performing at Bonnaroo on the right.
"We are confident that Xbox 360 fans are going to love it and want to tune in to Fuse for more great music programming," executive VP of content distribution Eric Samuels says, making clear what's in the deal for Fuse.
Most networks and studios look at Xbox Live as a way to make a little extra money, selling shows for $1.99 (the vast majority of which goes back to them and isn't kept by Microsoft). But for networks that want to get young male gamers to turn off the console for a little while and just watch TV, I think we can expect it to be used more and more as a marketing vehicle. Free clips are, of course, the easiest way to show gamers what they're missing.
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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