More signs that an Xbox 360 price cut is coming this fall

Last month I reported on a conversation I had at E3 with Dennis Durking, CFO of Microsoft's videogame business, which indicated strongly to me that a price cut would be coming this fall for the Xbox 360. (He told me that price cuts in the summer are generally "not impactful," indicating that the fall would be the time to do it.)

Now ArsTechnica has (in a ridiculously convoluted story) word from a "mole" that such a price cut is indeed coming this September. The Arcade version would drop to $199, "Pro" (which is now just called "Xbox 360," for those who care) to $299, and Elite to $399.

That pricing makes good sense -- there would be a version of the 360 that's cheaper than the Wii, the mainstream edition wouldn't cost much more, and the Elite would be the same price as a Playstation 3 for the higher end market (though the PS3 is still a better value proposition thanks to its Blu-ray player).

With two pieces of reporting now pointing to a price cut, I'd say the odds are looking pretty good.