Badly timed Ghostbusters marketing at Penny Arcade Expo
I bet Activision Blizzard wishes Sierra didn't waste however many thousands of dollars it spent plastering "Ghostbusters: the Game" on every badge-holding lanyard at Penny Arcade Expo this weekend. Now that the game is without a publisher after ActiBlizz passed on it following its takeover of Sierra (get the whole story here), it's an expensive ad for a videogame with no release date. And you thought the demo's at Comic-Con a week before the game got negged by ActiBlizzard were awkward...
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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