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September
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Bond games coming yearly, Guitar Hero doubling then tripling

Activision Blizzard's analyst day presentation yesterday was over three hours long and I admit I haven't gotten to listen to more than about half an hour so far. Rather than wait for me to have another 2.5 hours free to look for the nuggets of info, here's the relevant news gathered from other reports and analysts who were there:

Quantum-There will be a new James Bond game every year going forward. Activision's planning to turn the British spy into one of its trademark annualized franchises. Also, as it does with "Spider-Man," it planning to but out new Bond games regardless of whether there's a new film to tie the game to. Which means it must think its first Bond game, "Quantum of Solace," is pretty good. That game bombing would throw a kink into Activision's plans.

-It's planning to double the number of "Guitar Hero" skus' for next year and triple them by 2010. This year there's a total of four games with 12 sku's that I count (six for Aerosmith, one each for On Tour and Decades, and four for World Tour). So that would mean around 24 versions next year and 36 in '10. If you generously assume a few DS specific titles and that every band/genre related game is on all six available platforms (PS2, PS3, 360, Wii, PC, Mac), you're still probably talking like 4 console games and maybe two or three handhelds next year, with five or six console games in 2010. They can't be thinking that anyone but the most hard core fan will buy every one, but I guess the idea is there are now multiple points of Calldutyentry to "Guitar Hero" no matter what kind of music you like, what your favorite band is, how you like to play, etc. (MTV News confirms that one of the "Guitar Hero" franchise games coming next year is "DJ Hero," from newly acquired developer Freestyle Games. It was originally being developed for Vivendi Games, which is a nice confluence of events for Activision now that it has merged with that company.)

-The sixth "Call of Duty" is indeed coming from original developer Infinity Ward, but not until 2010. How will we survive through 2009 without a new game? And more importantly, how will Activision survive without one of its biggest franchises? Lots of downloadable content for this year's "Call of Duty: World at War," with exciting new options to pay (more) for it.

-Not that it's news, but in the part I was listening to, ActiBlizzard CEO Bobby Kotick was pointing out that videogames are one of the best values for the entertainment dollar (undoubtedly true) and used as evidence that the typical "Call of Duty: Modern Warfare" player is only spending about 52 cents per hours not counting online play. I frankly don't see how that's possible. At $60 per pop, that's around 120 hours of play. The campaign takes like 15 or so hours to play. I would think he was mistaken and meant with online (I guess it's possible the average "Call of Duty" player has spent 100 hours online, given that a hard core minority has easily spent hundreds and hundreds), but he then made a separate point that including online, it's more like 15 cents per hour. So somehow, in a way I'm not seeing, ActiBlizzard really thinks that stat is true.

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Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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