NBA Street an online game in Asia
Interesting news from Variety's Asia bureau chief Patrick Frater...
Apparently Electronic Arts is turning "NBA Street" (which isn't even an ongoing brand in the US anymore) into one of those free-to-play online games that seem to be all the rage in east Asia. Patrick reports that they've already had success doing the same thing with "Fifa." And they've got high hopes (natch) for the just launched "Warhammer Online."
I had no idea EA was doing such territory specific things with its brands.
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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One thing that a lot of people have missed in this recent economic down turn is the fact that in-game money for all of the massive mutliplayer online role playing games has not been effected. I guess it just shows how strong and stable the computer game industry really is.
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anika
Virtual Currency
Posted by: anika99890 | April 27, 2009 at 08:59 PM
"I had no idea EA was doing such territory specific things with its brands."
You or your reporter buddy never heard of FIFA Online, then? EA has been doing this stuff for ages.
Posted by: A. Mazed | September 19, 2008 at 03:14 PM