The best and the worst videogame trailers
I've recently come upon the absolute best and worst videogame trailers I've seen in a long while. They both come from EA.
One is a slickly produced, incredibly hacky and cliched melange of action scenes and bad acting that essentially tries to position the videogame in question as a B movie, but isn't even as good as most B movie trailers. It's exactly what the videogame biz shouldn't be doing: trying to ape outdated movie marketing techniques.
The other has fun with the fact that the production values aren't so hot and the acting is strictly B- and C-list to do a knowingly cheesy remix that embraces exactly what the game really is and uses a style that gamers generally love to present its footage. No wonder I've had it forwarded to me by several people already today.
Try to guess which one is which:
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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