Bike Hero: the best viral marketing game video ever?
I'd have to say so. Of course, I'm assuming it is marketing. Somehow I don't see a regular fan out there:
-Pulling this off
-Writing the full title of the recently "Guitar Hero: World Tour" in such big letters at the beginning
-Being inspired by "GH: WT," planning this, and producing it all in the span of three weeks
Nonetheless, I don't really care. It's truly awesome. And I'm probably encouraging Activision's marketing plan by posting the video here for free. They deserve it.
Update: According to Creativity Online (per GameCyte), it was indeed an ad agency, called Droga5, which made this vid. Shocker!
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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they totally got me; now i wanna go play guitar hero
Posted by: coffee fiend | January 01, 2009 at 08:12 PM
Cool, thanks for this post!
Posted by: Guerilla Marketer | November 27, 2008 at 02:48 AM