Videogame series flourishing on the Web
Despite the hype and the millions invested so far, nobody has really figured out how to make money with professional online video. To the extent there's any success, though, videogame-related content appears to be a hot topic. Perhaps that's why today brought news of three separate deals in that category in a time when most media companies are being extremely cautious with digital content spending:
-Microsoft has made an exclusive pact with Felicia Day to distribute "The Guild" via its MSN online platform, Xbox 360's video marketplace, and to its Zune portable devices. "The Guild," a sitcom about "World of Warcraft" players, is one of the very few unqualified hits amongst scripted professional online Web series. And Day has managed to hold onto all rights to "The Guild" for other media. Details in The Hollywood Reporter.
-Amongst a small group of series it is renewing or picking up to air in the next few months, Sony Pictures' Crackle is producing four more videos of producers and former Warner Bros. Interactive Entertainment chief Jason Hall's videogame talk show / comedy series "The Jace Hall Show."
-IGN has launched a video portal featuring videogame-related content from 10 partners, including Black20, CollegeHumor, Comedy.com, g-Net, Machinima.com, Mega64 and ScrewAttack, along with some of IGN's originals. (Full disclosure: I'm a producer on Comedy.com's contribution)
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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