Warner Bros. launching AIDS prevention game
Here's a very cool use of videogames for a great cause.
As part of a larger corporate partnership with the U.S. government, Warner Bros. Interactive Entertainment is launching a free multi-player PC game in Kenya intended to change HIV risk perception, attitude and behavior. Called "Pamoja Mtaani" ("Together in the Hood"), it's launching in youth centers in Nairobi, Kenya.
This is how WBIE describes it:
The “Pamoja Mtaani” game, developed by noted serious games developer, Virtual Heroes, Inc., follows five strangers who are brought together through unforeseen circumstances, losing what is most precious to each of them. Working their way through various East African neighborhoods, players must recover the stolen items and help an injured woman on their quest. Along the way, they will experience barriers and facilitators to behavior change through a variety of missions and mini-games.
The five person game, which can be played via LAN, also has music from Kenyan hip-hop artists. All of the characters are being introduced via trailers that the studio is producing.
"Pamoja Mtaani" is part of the Partnership for an HIV-Free Generation, a public-private partnership that's part of the President's Emergency Plan for AIDS Relief.
Kudos to Warner Bros. for not only getting involved, but using its videogame unit to engage young people in this vital issue.
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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WB also produced 5 mini short films, each one featuring a character one can play in the game. Directed by me (Chris Bailey) and produced by Aaron Parry of Mainstreet production, they can be viewed at:
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