Seven months later, EA Redwood Shores finally gets a new name
Over seven months ago, EA Redwood Shores chief Glenn Schofield told the Cut Scene that he was in the process of renaming his development studio to give it a unique identity beyond the city where the publisher's corporate headquarters is also located.
"[W]e're looking to brand the studio," he said. "That's what I'm doing right now. It's going through legal."
Legal sure takes a long time. Finally, EA announced the new name today: Visceral Games. Personally I'm much more a fan of esoteric nouns like Valve and Pandemic than dynamic adjectives like Radical and Visceral (it's like they're trying too hard), but it's still better than EA Redwood Shores for sure. And a cool logo.
But if Visceral is actually the name Schofield had in mind back in September, EA should really get its legal department moving a little faster.
Visceral is currently working on "Dante's Inferno," Wii spin-off "Dead Space: Extraction," a proper "Dead Space" sequel for 360, PS3 and PC, and one other unannounced title.
Chris Morris reports on the business and culture of video games and offers analysis of recent events and industry trends.
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LOL EARS
I did rather like the Redwood Shores tag though not many game companies have names like that now, though EA LA was Westwood Studios wasn't it before it was folded into EA?
Posted by: Dan | May 05, 2009 at 01:31 AM
Well, it's better than "EARS," the acronym by which EA Redwood Shores was known inside the EA empire.
Posted by: Paul O'Connor | May 04, 2009 at 08:09 PM