Grand Theft Auto Chinatown Wars bombs in first month [Updated]
It looks like gamers just aren't ready for mature content on the DS.
Despite stellar reviews, a major marketing campaign and one of the biggest brand name in video games, "Grand Theft Auto: Chinatown Wars" bombed last week. According to new data from the NPD Group, the DS-only version of "GTA" sold a pathetic 89,000 units in its first two weeks on sale.
It was the first effort by any publisher to bring a huge, M-rated franchise that has previously existed solely on living room consoles to Nintendo's portable device. It seemed hard to argue with the logic: The DS is the most popular console in the country and the world by far, with 26.3 million sold in the U.S. The conventional wisdom was that only kids' games and casual titles, as well as ones made by Nintendo, sold well. "GTA" publisher Rockstar decided to challenge that wisdom with "Chinatown Wars." Bad decision.
By contrast, last April's "Grand Theft Auto IV" sold 2.85 million units in just its first few days to a combined Xbox 360 / Playstation 3 install base of 14.4 million. Rockstar's previous two efforts to move "GTA" to a portable device: 2005's "Liberty City Stories" and 2006's "Vice City Stories," sold 158,000 and 108,000 units, respectively, during their first month on sale. And those were both for the PSP, which had (and continues to have) a much lower install base than the DS.
Even the Xbox 360 exclusive downloadable "Grand Theft Auto IV: The Lost and Damned" has, I'm told, sold about 1 million units to that console's 13.5 million owners.
Rockstar has to be devastated by those numbers. And any third party publisher thinking about taking an M-rated franchise to the DS has to be paying attention and thinking twice.
Other important points from NPD video game sales data for March:
-Nintendo's actually sees a... DECLINE. Yes, sales for the Wii and DS both fell in March. It's the first time that has happened since, well, as long as I can find. Given that "Super Smash Bros. Brawl" came out last year, it's understandable on the Wii count. And DS sales have been pretty much flat for a while.
Combine that with the Wii's already infamous slip to second place in Japan last month behind the PS3, thanks mainly to "Resident Evil 5," and it's easy to see why investors have become concerned and Nintendo shares fell 17% on Friday.
But let's keep it all in perspective. Nintendo's sales are still extraordinary. The Wii and DS sold over 1 million units combined last month with no holidays, not even Easter, to boost them, and only one major DS release, "Pokemon Platinum" (which sold a very healthy 805,000 units). And library titles like "Wii Fit," "Wii Play," and "Mario Kart Wii" continue to sell extraordinarily well. Nintendo is like a team that has gone undefeated for several seasons and finally loses a game or two. It's not exactly time to become a Sony Cubs fan. I would have to agree with Barrons that at this point, Nintendo stock is being oversold.
-Industry revenue was down a whopping 17% for the month. But again, that's overblown. As NPD fairly pointed, Easter wasn't in March this year and there was nothing remotely on the scale of "Smash Bros.," which sold 2.7 million units last year.
Still, hardware sales were soft across the board. Every single console except the Xbox 360, which was supply constrained last year, saw a sales drop. So while things aren't -17% bad, they're not good.
The more notable figure may be that for the first quarter, industry revenue grew 0%. As in it was flat. That may be the kind of year 2009 is going to be: low or no growth. Not bad in a recession, but pretty amazing after 19% growth last year.
-"Resident Evil 5" launched big. No surprise there. Over 1.5 million units on PS3 and 360. The only other solid debut was "Halo Wars," which started off with 639,000 units. "Killzone 2," which launched at the very end of February, falls in that category as well. For Feb. and March combined, it sold 592,000 units.
-Sony won the baseball battle. "MLB '09: The Show" sold 305,000 units on Playstation 3, easily beating 2K's "Major League Baseball 2K9" on either console (the 360 version sold 205,000 and the PS3 sold less than that).
-Though they launched in the last week of the month, making it a little tougher to hit the top 10, neither Universal's "Wanted" nor Midway and Ubisoft's "Wheelman," starring Vin Diesel, tore up the charts enough to sell over 200,000 units. It's safe to say neither one will be a major hit.
| Game | Publisher | Console | Units | Release Date |
| Resident Evil 5 | Capcom | 360 | 938K | Mar. 13 |
| Pokemon Platinum | Nintendo | DS | 805K | Mar. 22 |
| Halo Wars | Microsoft | 360 | 639K | Mar. 3 |
| Resident Evil 5 | Capcom | PS3 | 585K | Mar. 13 |
| Wii Fit | Nintendo | WII | 541K | May '08 |
| MLB '09: The Show | Sony | PS3 | 305K | Mar. 3 |
| Killzone 2 | Sony | PS3 | 296K | Feb. 27 |
| Wii Play | Nintendo | WII | 281K | Feb. '07 |
| Mario Kart Wii | Nintendo | WII | 278K | April '08 |
| Major League Baseball 2K9 | 2K | 360 | 205K | Mar. 3 |
| Console | March sales | Growth | Lifetime sales |
| Wii | 601K | -17% | 17.6M |
| Nintendo DS | 563K | -19% | 26.3M |
| Xbox 360 | 330K | 21% | 13.5M |
| PlayStation 3 | 218K | -15% | 6.5M |
| PSP | 168K | -43% | 13.8M |
| Category | March revenue | Change | Year-to Date | Change |
| Video Games | $1.43 B | -17% | $4.24 B | 0% |
| Hardware | $456 M | -18% | $1.41 B | 1% |
| Software | $793 M | -17% | $2.24 B | -2% |
| Accessories | $186 M | -15% | $589 M | 3% |





















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