Dodge Gives Booty the Boot

Chrysler Group, which was sponsoring the 2004 Lingerie Bowl, is withdrawing due to controversy surrounding the show, according to Ad Age.
It may have been the Dodge dealers who scuttled the sponsorship, based on earlier CNN Money reports of their discomfort with the pay-per-view premise.
This marks a reversal from Chrysler's earlier defense of the girdleiron competition, where they stood up for the Bowl calling it a legitimate athletic event. (That just happened to be played by women with a lot of natural padding, I suppose.)
Horizon Productions, meanwhile, is pressing ahead by announcing the venue, the L.A. Coliseum. Though their most recent release makes no mention of any sponsor, Chrysler Group or otherwise, they are planning to go on with the event and hope to line up another sponsor, according to the Wall Street Journal.