Deep Inside Porn Web Marketing

A new trend has emerged in the adult film and video world: marketing porn movies via exclusive Websites, signifying a new age in online marketing and promotion for adult productions. In the past, a production company used their Website to house advertising and marketing tools for each title. So at Adam & Eve Productions' Website, you might find individual web pages for each of their titles. Now, a cadre of porn studios are launching individual Websites for their priority titles, where tons of exclusive information, content and marketing tools can be found.

Studios like Private North America, The Simon Wolf Organization, Adam & Eve Productions, Wicked Pictures and Gwen Media are among the companies delving into title-specific sites. For instance, Simon Wolf Organization promoted "Naughty Bedtime Stories 2" at www.naughtybedtime.com, and "E-Love Wanted" at www.E-LoveWanted.com, while Private's Cleopatra (www.private.com/cleopatra), "Scottish Loveknot" (www.private.com/scottish) and the gay epic "Marc Anthony" (www.man-size.com/marcanthony) all have their own sites too.

"The sites are completely devoted to one feature," Private Media Group Press Officer Richard Sharp told me recently. "The visitor can access, with absolutely no charge, a whole range of information and material related to the movie. With screensaver, PC wallpaper, production notes, interviews, photos, and other downloads including the movie trailer, it is a unique virtual space providing a wealth of information that offer a huge added value for fans."

The purpose of the site is the sell the feature by putting enough content into the site to stimulate a demand for buyers to see the feature.

Another way to promote porn on the Web is by encouraging deep linking (get your mind out of the gutter, people!) Deep linking is the practice one site providing a direct link to specific content on another Website, which often has the effect of making the surfer think that a Webmaster is actually hosting the trailer when they are actually only linking to it. This way, Webmasters can avoid the sometimes-prohibitive costs of bandwidth that often goes with promoting video projects, but still "provide" the video that surfers are looking for. Digital Playground is promoting Robby D's new feature "Repo Girl" by releasing a trailer that they are offering as a deep link to for all distributors, retailers, affiliate and fan Websites.

So be it via title specific site or deep linking, porn makers continue to develop interesting ways to sell their product on the Net. Take that, music industry!