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February 16, 2007

Variety joins the Fast Food Nation

This is not Restaurant #8. It is the runner up in a press release contest I didn't know I was holding.

Burger

That's a promotional burger sent to the Variety offices. A burger that, at first glance, appears to be made of plaster of Paris, maybe Styrofoam, but feels disturbingly both spongy and stale. It also has the vaguely bubble-gum fruity fragrance I associate with pillowcases after they've been filled on Halloween.

In other words, it's a candy hamburger. One that arrived whole, but investigative  instincts got the best of fellow Variety editor and Eating L.A. blogger Pat Saperstein. 

Lurid, spongy and stale: Kudos to Fox Searchlight for recreating the McDonald's hamburger in marshmallow form.

For those who must know, the flavor and texture are reminiscent of circus peanuts, but the aftertaste is a world of hurt all its own.

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