Cocktail Report: What's a Veev?

God bless liquor sponsors, which have become nature's way of ensuring that we'll never know what we're drinking at industry parties. Cocktail Report is The Knife's occasional attempt to do the decoding work.

The bottle: Veev Acai Spirit

The place: Food & Wine's Grow For Good fundraiser at the Hollywood Hills home of Food Network host David Lieberman

The verdict: Hi-C for grownups packs a wallop.

There's a reason silly people like Faith Popcorn become obscenely wealthy: It's hard to name a product well. I hope Veev didn't spend too much on its consultants, since requesting this will make you sound like a bad Bob Dylan impersonation. That's too bad, because Veev isn't. It's a 60-proof liqueur made from Whole Foods-sounding things like acai, acerola cherry and prickly pear. However, when mixed with acai juice and served over ice, it become a tart-sweet cocktail that's not too much of either. It's also really refreshing, which is where it gets dangerous.

Veev launches "exclusively" at some 30-odd LA bars and restaurants, including usual suspects such as Les Deux, Ketchup and Sushi Roku.

Comments

[Big Bomb]

This products sounds like the way Adriana on The Sopranos would slang out Veuve Clicquot ...