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November 02, 2007

Veuve Clicquot and Porsche Design: A case of Champagne and one very big refrigerator

Vertical_2What the hell is this? It's the world's most expensive wine cooler, courtesy Porsche Design Studio and Veuve Clicquot.

In what may have been the world's first refrigerator launch party, last night the Porsche Design store on Rodeo Drive hosted Los Angeles' introduction to the stainless-steel Vertical Limit. It runs $70,000, a price that includes a flight of 12 classic Veuve Clicquot magnums, starting with the 1955 vintage and ending with 1995.

Only 15 were produced and Veuve Clicquot's plan is to distribute each one in a major city. Christian Navarro, partner at Wally's Wine (and one of the evening's hosts) may have a slightly different idea: He says he's found enough buyers for all of them. 

Should you want to see it for yourself, it will remain on display at Porsche Design through the end of the month.

(Photo credit: Claire Barrett)

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ABOUT DANA HARRIS
I'm the editor of Variety.com. I think soggy Caesars are a restaurant’s death rattle.

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