Fresh & Easy is airless & awkward, possibly doomed

After opening 59 stores in which the consumer never has to touch anything that isn't plastic wrap (even an eggplant, because you never know when they might attack), British-based sorta-supermarket/Trader Joe's wannabe Fresh & Easy is halting its deathmarch into the U.S. to "smooth out any wrinkles." And by "wrinkles," they mean, "no one's going to our stores" and "smooth out," they mean, "and we're baffled as to why." BECAUSE NO ONE LIKES SHOPPING IN A GROCERY STORE THAT SMELLS LIKE THE INSIDE OF A STYROFOAM COOLER. You're welcome.