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June 12, 2008

Your Gourmet is on fire!

I've decided that food festivals are the 21st century's bacchanalia, especially since they were originally attended solely by women. Heh.

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The Bacchanal, by Peter Paul Rubens

No, really. According to our pals at Wikipedia:

The bacchanalia were wild and mystic festivals of the Roman and Greek god Bacchus. Introduced into Rome from lower Italy by way of Etruria (c. 200 BC), the bacchanalia were originally held in secret and only attended by women. The festivals occurred on three days of the year in the grove of Simila near the Aventine Hill, on March 16 and March 17. Later, admission to the rites was extended to men and celebrations took place five times a month.

The five-times-a-month bit seals the deal, as Los Angeles seems to host food festivals the way dentist offices host Brangelina cover stories. And this weekend's outing is a humdinger, the second third annual Gourmet on Fire at the Loews Santa Monica Beach Hotel. (Second for Loews; the first one was across the street, at the Viceroy. Thanks, LB!)

The list of chefs and restaurants is small but snazzy: Akasha Richmond (Akasha), Govind Armstrong (Table 8), Gregory Foos (Ocean & Vine), Joe Miller (Joe’s Restaurant), Katsuya Uechi (Katsuya), Neal Fraser (Grace and BLD) and Zoe Nathan (Rustic Canyon).

Last year was the first for sponsor Gourmet magazine and there were a few glitches. They've moved the event up by one week and down by three hours; what was once a sweltering summer afternoon now promises to be a cool, sunset-watching evening.

Of course, no food festival can exist without sponsorship, but Gourmet still seems to be getting the hang of it. Last year's lineup included Kikkoman soy sauce and McCormick spices (with aggressive product placement); this year, they've been replaced by Spice Islands and Pam. If anyone comes up with a way for, say, Windrose Farm to bring corporate backing to the table, I'd be happy to play matchmaker.

Image001_22_4 Tickets are $100, available at the Gourmet website or at (877) 490-3337. A portion of proceeds benefit the Southland Farmer’s Markets Association.

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Comments

Good list of participants and sounds like they've worked out their inaugural year kinks.

Alas, the event's a little too rich for my blood right (esp. 'cause I'm saving up for my splurgy birthday blowout meal coming up) -- can't wait to see the post-event report!

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ABOUT DANA HARRIS
I'm the editor of Variety.com. I think soggy Caesars are a restaurant’s death rattle.

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