The brilliant Trader Joe's commercial that they'd probably rather you didn't see, but hopefully they're not so corpo as to do anything about it

GENIUS. "It's five different flavors/of lemonade/it's dried bull penis/done up in a braid." Watch this commercial. It is charming, effective and utterly accurate. GENIUS.

Said commercial genius is the San Francisco-based Carl's Fine Films. I would like to get a comment from someone at Trader Joe's HQ, but I don't want to tempt fate and find out that everyone's groovy grocery store is actually willing to go all Disney on his ass.

Comments

[Big Bomb]

I'd bet TJ's knows about it by now, you should call for comment!

[Jennifer]

I love the 2 dollar wine that oughtta be 4
:)
great commercial

[EmilyKat]

I wonder how long it will take for copycats? I can see a devastatingly funny Costco version.

[merle]

trader joe's for yuppie and idiots

[sas]

haha people high in the TJ ranks know about it and love it :)

[Fifi]

This video is brilliant. and it is addictive as crack. Seriously, I get the song in my head and sing it at the store (to my baby). Love the references to all the things that 'aren't there anymore'.

[boseheadphones]

I like very much the writings and pictures and explanations in your adress so I look forward to see your next writings.

[Patisserie]

I loved this---tres charmante---and have sent it to everyone. The Brazilian musical background is the best. The tune has been whirling around in my head and the last time I visited TJ's I started humming it and elicited lots of smiles........