Figuring there aren't enough ways to get music to consumers, Disney has come up with CDVU+, a disc  designed to bridge the gap between physical CDs and the digital world.
The guinea pig will be the Jonas Brothers, the pop-punk teen trio whose second album will the first CDVU+ release. Details on exactly how this will work will be unveiled on Wednesday when some members of the media and fans get to test drive the format at a demonstration in New York.
Hollywood Records is referring to the CDVU+ as "a passport" into the artist's world. Despite the name, we assume this has nothing to do with CDs by the Velvet Underground.