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August 31, 2007

Springsteen Enjoys The Magic of Vinyl: Will Others Enjoy Its Tricks?

Springsteenmagic The news has been out there for a week and it has even confounded some scribes. The vinyl edition of Bruce Springsteen's "Magic" will be released Sept. 25, one week ahead of the CD and the digital edition.
Where many retailers and fans complain that vinyl editions follow the release of a CD, by moving up the Springsteen album, the release date falls within the eligibility window for the 50th annual Grammy Awards.
Imagine, though, if Columbia stumbles into something here. Vinyl continues to grow in popularity despite the consistently high prices.Imagine a world, though, that would allow a fan to purchase a vinyl record for about $15 and a for a couple bucks more, provide them access to the digital edition of the album.
The Springsteen faithful who still own vinyl copies of "Born to Run," "Darkness on the Edge of Town" and "The River" might well want both, but have no interest in shelling out 20 to 30 bucks for the benefit of sound quality and portability. Might there be some sort of new-fangled business model hiding in there, especially for indie rockers with vinyl-loving fans? Makes more sense than previous vinyl-computer links.

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The Set List is written and compiled by Variety associate editor Phil Gallo. Gallo, based in Los Angeles, writes about the music business for Daily Variety and reviews concerts, television shows and theater.

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