Amazon Cuts Path In MP3 Forest

As a Luddite with every intention of purchasing Bruce Springsteen's "Magic" on vinyl, I'm taking the word of this guy at salon that amazon has created a shopping experience superior to iTunes.
Apple's site has always struck me as a place to go provided you knew exactly what you wanted to purchase. There is no sense of adventure, no way to casually wander the cyber-aisles, take chances or even get tips about music that hasn't paid for its POP. Amazon, which obvioulsy has paid-for placement as well, has always felt like a warehouse with some knowledgeable clerks. They knew that if you were ordering a wine book you might need stemware, too, not mention a Graham Parker CD to go with the Nick Lowe CD you just ordered.
Years ago, when iTunes was relatively new, I remember trying to describe the greatness of Richard Thompson at wine-saturated group at a friend's house. Amazon was great, with descriptions, reviews and 30-second bits of songs. Apple, though, was clueless as to the breadth and scope of his wonderful work.
Perhaps the most comical aspect of the competing MP3 shops is that Feist is getting the benefit of her iPod ads at amazon, where she has Wednesday's top seller.