SXSW organizers have spent nearly a year reasserting itself as the primary party  in Austin the week prior to St. Patrick's Day, declaring that the  companies  sponsoring  daytime events with free beer and significant acts need to slide into the back seat.
The Austin American-Statesman's 360 blog is letting Roland  Swenson tell his side of the story in a series of email Q&A's.
Swenson says corporately sponsored parties only book headliners and that trend will most likely put SXSW out of business. "These corporations are using our name, our work, our reputation and our event to further their own business goals at our expense, and never acknowledge they are doing so. ...  We’ve watched huge events like ours collapse when they had once seemed invulnerable. Nothing in those cities has successfully replaced the events that collapsed. Despite what some people seem to think, artists and music fans from around the world won’t continue to flock."
Speaking of festivals, the Daily Swarm has captured NME's Super Tuesday version of a rock 'n' roll DEWEY DEFEATS TRUMAN.