Prince and Ray Davies did it in the U.K.; Brian Wilson is first veteran act to do it in the States: Promote a new album through newspapers.
From Friday until Labor Day, more than 50 Gannett newspaper and TV station websites will stream Wilson's new album "That Lucky Old Sun." It will be released Sept. 2.
Gannett sites include USATODAY.com plus 32 local newspaper websites and 19 TV websites. The audio player will link to Amazon.com to pre-order the CD, limited edition CD/DVD and digital album.
After some September dates that are expected to be limited to the hits, Wilson will tour with his band , performing songs from "That Lucky Old Sun."