DeVotchKa, the Denver-based gypsy punk band, made one of the best albums of the first half of the year, "A Mad an Faithful Retelling." A track of theirs from 2004, "How It Ends," is being featured in a new Microsoft ad campaign that launched Sunday night during the New England Patriots-Indianapolis Colts game on NBC.
The campaign goes international this week in Canada, France, Mexico, Australia and the U.K. The ad was created within Unreal Engine 3, the same graphics engine technology used in the "Gears of War" franchise. Microsoft and Epic Games partnered with ad agency T.A.G SF, special effects house Digital Domain and director Joseph Kosinski.
The ad:

A live performance: