February
23
Eddie Van Halen Designs a Guitar to Get Closer to the Fans
It's an intense, visceral thrill to stand next to Eddie Van Halen while he plays a series of riffs that pass at whip-cracking speed, each note articulated with clarity and purpose. The sound and the force of the music are unmistakable; he looks up while strumming an open chord at length, shouting that he’s playing the runs that other guitarists could not figure out in the 1970s. I assume he is referring to his use of harmonics in the middle of a run with the occasional bent note.
The song he is playing is a new one, a possibility for the next Van Halen album, work on which is expected to start in the summer. The tune makes effective use of his patented detuner, a metal bracket the size of a Tic-Tacs box at the tail of the guitar that alters the key he is playing in. He yanks on the device, the tonal quality shifts and I immediately hear a Pete Townshend influence. When he finishes, Van Halen’s comment is “it’s got an old Who thing in there.” It’s good to know we’re on the same page.
Van Halen, the greatest hard rock guitarist since Jimmy Page, is for once not talking about lead singers, reunions or his personal life. The subject is the guitar, specifically the introduction of the EVH line by Fender. Van Halen’s famous guitars, especially his “Frankenstrat” with the red, black and white stripes, have been duplicated by manufacturers, but the new instrument -- called the Wolfgang -- is the first to be design by Van Halen with Fender’s team of designers.
He took four prototypes on the road during the last Van Halen tour, tweaking, redesigning and reworking the instrument until Van Halen put his stamp of approval on it. Fender says it has worked more extensively with Van Halen to design this six-string electric than any other instrument in its catalog; Eddie says he wants to offer consumers the exact same instrument he plays onstage.
“What they do with it is up to them,” he said. “They won’t necessarily sound like me. I hope they’ll do something different.
“A lot of companies rest on what they designed in the ‘50s. Not that there’s anything wrong with that, but I like to squeeze out everything out of every idea. I have the painstaking job of making it work. It’s like writing a song -- why do (I hear in my head) stuff that is harder to play than to hum. To get the patent, then get someone to believe that it works is insane, too.”
AT 54, Edward Lodewijk Van Halen is still not a big picture guy. He does not encapsulate what his playing means to generation of followers, of how guitar design fits within his legacy or even pinpointing the differences between his approach to the David Lee Roth material the first time around and again 20-odd years later. What he is remarkably capable of doing is remembering precisely how he recorded a specific sound, what went into building a guitar from factory seconds and the tweaks he has done over the years to everything from the screws to the tuning pegs.
Visitors who enter Van Halen’s 5150 studio are encouraged to walk around the performance area to understand how vastly different every space in the studio sounds. He not only is aware of the sonic differences -- and the space would be cramped if a five-piece rock band were set up in it -- he employs that knowledge in the way he makes recordings.
“It’s very basic, the way I mike things. I hate to say it, but it’s different from the ways others do it. I want the sound as pure as possible.”
That credo, which Van Halen has lived by for three decades, has played a key role in keeping the Van Halen sound distinct from others. His band, though, is at a crossroads. A 2007-08 reunion with David Lee Roth pulled in $93 million for 74 dates, evidence the demand remains for classic Van Halen material. They have not released an album of new material in the digital age, which makes the release of the EVH guitar seem more relevant in that desire to connect the artist with the fan. It’s an expensive route, but it takes the iconic and makes it lifesize. These days, that’s a path for survival in the music industry.
Here's a few of Eddie's other comments:
(His favorite analogy): It's kinda like a race car. My brother and I race all the time. It's a very fine line between how one person will do it and another - you experiment until your lap time improves. It's similar to reaching that elusive sound in your head.
Lets say your best lap time is 1:22. I'm down to 1:25 - only a few seconds behind, but in a race a long time. Say the guitar is at a 1:25, so the increments are more difficult. Going from 1:35 to 1:30 is easy if you have a natural instinct. Once you get down to (a competitive speed) no stone can be left unturned. Every little tiny aspect - tire pressure, what tires you use and how you brake.It all applies to the guitar. To make a better guitar, you really have to analyze every little thing if you want high performance guitar.
(What makes his guitar unique): Placement of the pickup is important. I measure with my finger. It's got to be at a specific harmonic. On a dissonant harmonic, I'd get a weird sound. Also potting pickups. I was the first one to do that, dipping a pickup in wax. Most guitars only have one truss rod. The Wolfgang has two on the sides, one down the middle. I prefer bolt on necks.
Everything has been upgraded to highest quality. It took long time to find the pieces to put it together. This is all identical to what I use. I'm not out to prove jackshit. I need what I hear in my head.
(He takes two guitars off the wall to have me feel the necks).
I don't have my necks sealed. The ones that will be sold will have a little oil. My guitars only have my natural skin oil. Your own oil is so much better than any synthetic. Depending on how much you play, in six to 10 months it will feel 10 times better than any other guitar. That's why I don't like anyone playing my guitars. I never clean them. A Wolfgang is a down and dirty, heavy-duty precise instrument that will hold up against anything you do to it.
(On recording): Very basic. It's all in the way I mic things. It sounds brght over here, sounds dead over there. I used six mics on Alex's drums once. Andy Johns walks in because he could only hear it and couldn't see what was going on. 'That's an amazing drum sound,' he says. 'How'd you do that?' I got on a ladder and listened everywhere. I hate to say it but its different from the ways others do it. Engineers know their pro-tools but don't trust their ears. I don't EQ. The more EQ you use and then try to remove it, you make it worse.
(His disdain for compression): On the radio, they compress more. So if you compress too much on the master, it will sound like shit on the radio. I tend to try to not compress. It's a gamble, a throw of the dice out there on the radio. I want the sound pure as possible. Compression tends to make the loudest thing stand out and that's usually the kick drum. Again all I go by is what sounds good to me. That applies to my instruments.

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You’re a unknown singer/songwriter on tour across the Midwest, playing to 15 people here, 150 people there, and tip-toeing through broken Budweiser bottles to sell your t-shirts and CD’s each night. You get to your motel at 2am, log-on to your Myspace Music site, and notice that one of your songs has been played over a million times, your mailbox is filling up with requests for sheet music, gig requests, signed CD’s, and hundreds of subjects titled, “OMG…I LOVE YOUR SONG” from thousands of new fans.
Did the Jonas Brothers cover one of your songs on YouTube? Perez Hilton draw his trademark lip dribble on your face? Or, maybe Simon Cowell gave you a random shout out as he berated his latest dewy eyed idol.
Nope…it’s sparkling vampires, fateful love, a cultural phenomena, and a hardcore fan base that, like a firm bite on the neck, takes hold of a subject and won’t give up till they see it through to the end.
That’s the story of Hana Pestle, worldwide Twilight fans, and her piano driven, emotional ballad called “Need“. (http://www.myspace.com/hanatunes)
Ever since the pop/punk rock band Paramore revealed their successful guerrilla marketing effort to get their songs included on the first Twilight soundtrack, various artists, well known singers, as well as basement Pro Tools enthusiasts, have been aggressively targeting anyone and everyone associated with Twilight, Summit Entertainment, as well as spamming every possible email address with Stephanie Meyer in its url. The “pie in the sky” pay off? Skyrocketing CD and merchandise sales, maybe a walk down the red carpet on a Hollywood opening night, or a tour with No Doubt (see Paramore tour 2009!)
Hana’s effort seems to be less guerrilla, more word of mouth and savvy internet networking…and a moving song that fans can’t get enough of. After posting an initial one-minute video on Myspace with the idea that her song might fit with one of the main character’s emotions in the next Twilight movie, New Moon, her site garnered the attraction of the biggest Twilight website, HisGoldenEyes.Com, and the song spread like wildfire. With 1.3 million streams of the song in a month, hundreds of thousands of video plays on YouTube, and “Need” fan sites popping up each week from Australia to Brazil, Hana says she spends much of her time between gigs and songwriting these days replying to messages from Need and Twilight fans. And, according to her, “a smoky gig at the Bottleneck bar in Lincoln, Nebraska isn’t so bad when you get back to your Motel 6, log onto Myspace and see 180 messages asking, ‘HEY HANA, HOW CAN I HELP SPREAD THIS SONG?’”
But, all the fans in the world, guerrilla marketing, and inside connections can’t move a director to select your song for a particular scene, or convince a producer to add a song to a soundtrack; but, bands and artists continue to reach for the stars and hope for that “right place at the right time” moment. And in this age of Disney Channel and American Idol mega-marketing pipelines onto the TV sets and corporate radio stations across America, a natural, grassroots boost is a welcome gift.
Hana seems to be quite grounded and summed it up best when I caught up with her by phone after a February show in Columbus, Ohio: “WOW!…That’s what I think every time I open my Facebook, Myspace, and Twitter messages…WOW! I’m so grateful that people like my song, and they want to help spread it. I know some of that connection comes from their feelings about New Moon and Bella, but I just want everyone to know that I appreciate their help, appreciate their connection to the lyrics, and hope that they stick with me and my music after the fervor of the Twilight series fades away.”
Not a bad perspective when a Google search of “Music for New Moon Twilight” yields thousands of star-reaching acoustic souls, hoping to catch a piece of glitter from a sparkling vampire.
http://boethiusmusic.wordpress.com/
Posted by: Dan Stewart | April 11, 2009 at 09:47 PM