September
3
Is Wal-Mart The Most Expensive Record Store?
Each week that Wal-Mart gets touted as a crucial component in album's sales effort, it's usually alongside a discount price. Eagles new album - two CDs for $11.88. Journey's album of two CDs and a DVD: $11. 88. Packaging of Tim McGraw's two hits compilations: $11.88.
Yet when it comes to albums they are not selling as exclusives, Wal-Mart seems to be violating its own bargain-basement principles: They might the most expensive e-tailer out there, pricing CDs $2 to $4 higher than other online outlets.
I stumbled on this while researching Solange's "Sol-Angel & the Hadley Street Dreams," which Amazon had on sale for $6.99 and iTunes was offering for $7.99. Wal-Mart has the album listed for $9.82.
Wal-Mart often plays a role in determining which album hits No. 1 but this week it was not offering the Game's "LAX" and it was selling Slipknot's "All Hope is Gone" for almost four bucks more than iTunes and Amazon, which had it for $9.99. Wal-Mart is selling the CD for $13.88.
of the 11 albums that debuted this week in the top 50, Wal-Mart was selling only one disc for a price lower than iTunes or Amazon, the Lost Trailers' "Holla Back," and at $9.72, that was a mere 18 cents cheaper than iTunes.B.B. Kings "One Kind Favor" has the biggest span: $9.99 at Amazon, $11.99 at iTunes and $13.88 at Wal-Mart.
Click on the various sites offerings in their "sales" areas and Wal-Mart's nine hot new releases are mostly selling for between $12 and $15 with Miley Cyrus' "breakout" listed as the only one under $11.88.
iTunes is has Young Jeezy's "The Recession" at the top of its hot list selling for $9.99. Amazon appears to be going gangbusters with pre-release sales of Metallica's "Death Magnetic" at $8.99. It will be released Sept. 12.
The one disc being promoted across all three sites is Chris Tomlin's new album, which Amazon has at the lowest prices, $9.99.
As for the existing hits, it does not improve. Test case: "Mamma Mia!" soundtrack is $12.88 at Wal-Mart, nearly $3 more than Amazon and iTunes. Meanwhile, all three have the latest from the Jonas Brothers and Miley Cyrus at just under 10 bucks.





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