It's that time of year folks, when record companies figure the time is right to sell music fans music they already own along with some bonus material. Hence, the beginning of the Deluxe Edition bonanza.
There are, of course, artists doing the bonus packages simultaneously with the standard release; count Duran Duran, Backstreet Boys, Daft Punk, Andrea Bocelli and Annie Lennox in that crew.
Paul McCartney is among the first entries in the Deluxe sweepstakes looking for bonus income from holiday shoppers and Aly & AJ will be among the last. Apparently Hollywood Records believes there will be a 12th Day of Christmas gift certificate rush and, come Jan. 8, the deluxe edition of "Insomniac" will be the freshest looking item on the store shelves.
Here's a look at a few "Bonus Babies" (tangent: remember that Don Drysdale-Greg Brady conversation when that term came up?) and the "deluxe" elements:
ALBUM:U2 - Joshua Tree
RELEASE DATE: Nov. 20
BONUS: A CD features B-sides and rarities from the "Joshua Tree" sessions, a 36-page book featuring liner notes by Bill Flanagan with a special essay by The Edge, previously unseen photos by Anton Corbijn and handwritten lyrics by Bono. A special deluxe edition includes a DVD.
WRAP IT UP FACTOR: Celebrating the 20th anniversary of one of the most popular and landmark albums ever, figure at least 50% of the copies sold will appear under Christmas trees with the words "To Dad" written on them.
ALBUM:Justin Timberlake - Futuresex/Lovesounds
RELEASE DATE: Nov. 27
BONUS: Three additional tracks on the audio disc, "Until The End Of Time" with Beyonce and new versions of "Sexyback" and "Sexy Ladies" and a bonus DVD with music videos for "Sexyback," "What Goes Around" and "Lovestoned" along with the "Making of's" and live performances.
WRAP IT UP FACTOR: Timing is perfect for desperate moms and last-minute gift-buyers looking for a final trinket. All the "future Mrs. Timberlake's" will be buying the thing in its first two weeks.
ALBUM: Pink - I'm Not Dead
RELEASE DATE: Dec. 4
BONUS: Undetermined
WRAP IT UP FACTOR: This will require some true marketing genius to avoid stacks of returns.
ALBUM: Paul Weller - Wild Wood
RELEASE DATE: An import probably available now
BONUS: Personally overseen by the former Jam and Style Council leader Weller and producer Brendan Lynch, his 1993 solo album is augmented with B-sides, demos, alternate versions, BBC session tracks and previously unreleased songs from the album's original promotional campaign, plus a 32-page booklet with new liner notes and interviews with Weller and others.
WRAP IT UP FACTOR: The ultimate gift for any Britpop fan to show that the buyer is willing to put in a bit of extra effort. It won't be making any sales charts. but it's a delight knowing that it exists.
ALBUM: NRBQ - Christmas Wish
RELEASE DATE: In stores
BONUS: Fan club-only "Christmas Wish" EP has been expanded and made commercially available for the first time. Originals and unique arrangements of Christmas classics recorded in studios, at concerts and at home between 1969 and 1999.
WRAP IT UP FACTOR: No band was more fun while U2 was getting famous for being serious and today their cult remains just as devoted as Bono's fans. This one will get considerable play in the Gallo household.