February
4
Petty Fans Prompted By Super Bowl Slow to Scoop Up Tickets
The Super Bowl ad that did not actually get to plug its product, the appearance by Tom Petty and the Heartbreakers, has not generated gangbuster business the day after.
Petty's appearance, like any other musician or actor who showed up to the game, was to get fans to make purchases, in his case concert tickets. Tickets went on sale today about three hours ago in many cities; that fact was never mentioned on air nor in any Petty advertisements. (Nice full page in the New York Times, though).
Clearly, though, fans are either not putting one and one together or they simply don't want to lock in plans for a night in July or August. Petty is selling tickets seven months out to people in Texas and Washington; his first show is May 30 - nearly four months from the on-sale date.
A quick perusal of Ticketmaster offerings nearly three hours into the sale found tickets about half way up in the Hollywood Bowl, far stage right on the second level at Irvine Meadows in Orange County and in the 300 level at Madison Square Garden where the view will be Benmont Tench's side and Steve Ferrone's back. Maybe there are a lot of Giants fans figuring Petty brought the team luck and are therefor scooping up ducats faster than the rest of the country.
Tour opener in Grand Rapids, Mich., had side of the stage seats available and night two, in Auburn Hills outside Detroit, had second level straight back available.
























