February
26
Consumers in 2007: More Music Acquired, Less Money Spent
Consumer music acquisition was up 6% in 2007, but average annual per-capita music spending fell by 10%, according to an NPD Group study.
Music spending slipped to $40 from $44 per capita among Internet users. The overall portion of music acquired through pay channels fell to 42% in 2007 from 48% in 2006, but the number of digital consumers rose to 29 million. Apple's iTunes Music Store is the big beneficiary: The digital store became the second-largest music retailer in the U.S. after Wal-Mart.
NPD estimates that 1 million consumers dropped out of the CD buyer market last year; 48% of U.S. teens did not purchase a single CD in 2007, compared to 38% in 2006.
Peer-to-peer (P2P) file sharing is at 19% of all music consumers.
The NPD Digital Music Study surveyed 5,000 consumers, weighted to reflect the U.S. Internet population (age 13 and older).NPD Music Watch tracks past seven-day music purchase habits of the US population age 13 and older.



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