July
25
Rolling Stones Look For a Bigger Bang With Universal
Guitar Hero: The Rolling Stones edition has a nice ring to it.
It's the last frontier for the band that has seemingly saturated the world with its music and live performances, but seems to be on its last legs when it comes to making new recordings, which will now be handled by Universal. And catalog, perhaps the most vital part of the Stones' revenue stream, is sputtering at the moment: only 200 copies of their career-spanning hits package "40 Licks" have been sold in the U.S. this year. Album's cume is at 300,000 - after six years of being on shelves - suggesting that licensing for film, TV and games is the light that shines brightest for the band's true future.
A producer told me quite some time ago that a new Stones album needs to sell 2 million copies to break even due to the cost involved in recording, marketing and production. They need territories beyond the U.S. to cover their nut.
“Voodoo Lounge,” from 1994, has sold 1.9 million copies in the U.S.; “Bridges to Babylon” has moved 1.2 million copies in its 11 years; and 2005’s “A Bigger Bang” has sold only 545,000 copies.
Details were not released Friday in London where the signing was announced, but the truly good news for anyone in the Stones camp comes once an album is released - the band then usually tours for a year and a half. The question is, has Universal structured the deal so they participate in that income?








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