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April 19, 2007

Grindhouse Stays One Film in U.S.

Grindhouse_premiere2Contrary to various reports, the Weinsteins will not slice and dice the two halves of Grindhouse in the U.S. Last weekend the distributor quietly experimented with advertising Planet Terror and Death Proof's individual show times (without separating the films) in several markets including Memphis and San Antonio. The three-hour 11 minute movie is playing best in New York and L.A. and fair in the top ten movie cities, but is dying everywhere else. The experiment failed. Both movies performed exactly the same as they did in other flat markets.

From here, the Weinsteins are launching a longer version of Quentin Tarantino's Death Proof, to be enhanced by some 10-15 minutes, at Cannes next month. The two films will be released around the world in June and July. If they succeed as separate pictures, there remains a possibility that the company could consider a later limited art-house release. But the likely scenario is that they will look to recover their investment through DVD sales.

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Honestly, considering the movies that are out now, there is no reason this movie isn't #1! Pure and simple. This just shows you the kinds of jackasses that live in this country.

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Variety.com deputy editor Anne Thompson writes a weekly Variety film column as well as this daily blog.

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