August
28
Lionsgate, MGM Serving Latino Market
[Posted by Peter Debruge]
Last night, I saw “Ladron que roba a ladron,” the latest Spanish-language release from Lionsgate (who brought us “La Mujer de mi hermano” last year). These movies are what they are, considering their telenovela casts and modest budgets, but they herald a legitimate trend to reach out to Latino audiences with reasonably polished theatrical releases.
“La Mujer” never went beyond 217 venues, but still managed to earn more than $1 million at the box office, and that exposure no doubt helped lend a certain legitimacy to its eventual DVD release. Of course, home video is where these movies traditionally do most (if not all) of their business, but things could change in recent years.
Salma Hayek built her entire Ventanazul production company on the same idea. For our July Women’s Impact Report, she told me: "I think we are the only company right now whose sole mission is to specialize in two things: 1) appealing to the Latin market and 2) taking a Latin story or a Latin talent and appealing to the global market."
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Hey Anne,
Sorry to hear about your foot and that it will keep you from Toronto--I was looking forward to the possibility of seeing you there. Anyway, feel better!
Scott Feinberg
AndTheWinnerIs.blog.com
Posted by: Scott Feinberg | August 28, 2007 at 03:51 PM