August
9
Lonelygirl15 RIP: SXSW Case Study Panel
SXSW did a Case Study on the popular interactive internet serial drama lonelygirl15, comprised of five 2-minute webcam videos a week, which a few months after its launch on June 16, 2006, was revealed as a fictional show starring actress Jessica Rose as lonelygirl15, Bree (right).
Here's the 2006 NYT feature on the show. The media storm helped to build the soap's audience, it turned out, which was 70-80 % female, mainly in their 20s, ranging from 14-40s. Viewers emailed their reactions to the show in real time, and the creators acted responsively. One video "blog" got 620,000 plays on YouTube. In its prime the lonelygirl15 MySpace website got 150,000 unique visitors a day.
In the show's August 3 finale, Bree finally met her end:
Lonelygirl15 Season Finale 12 of 12 – 7 pm
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