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January 31, 2008

Juno Passes $100 Million

Juno09012007After just eight weeks in release, Juno is the first Fox Searchlight movie to cross the magic $100 million milestone. The previous record, $71.5 million, was set by Sideways in 2004. Juno is also the first platformed Searchlight movie to go into such wide release in 2534 situations. Juno has been among the top ten highest grossing movies for six consecutive weekends.

That this particular movie is doing so well is not a surprise, given its entertainment value ; it plays like a broad family comedy. And obviously, Searchlight mounted a canny marketing campaign; now that the pic has four Oscar noms, it's a must-see. And the Oscar noms clearly fed the Juno soundtrack's climb up the Billboard charts. It hit number one on the Billboard Hot 100 music chart.

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Variety.com deputy editor Anne Thompson writes a weekly Variety film column as well as this daily blog.

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