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March 16, 2008

Dark Knight Viral Marketing Continues

DarkknightdentpHere's an email informant on the latest Dark Knight viral marketing efforts, this time focused on Gotham district attorney Harvey Dent (Aaron Eckhart):

By the way, I forgot to tell you guys that yesterday I saw these guys pull up on a corner, in a van right in the middle of downtown with big signs and bullhorns shouting to people to vote for Harvey Dent as D.A. The van was covered with Harvey Dent posters with Aaron Eckhart's picture. Of course people had NO idea what they were talking about. They probably thought it was a real campaign. Below is a picture of a similar van I found on-line. The PR hype for The Dark Knight has BEGUN!

Darkknightdentmobile

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and so it has begun - what exactly?

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Variety.com deputy editor Anne Thompson writes a weekly Variety film column as well as this daily blog.

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