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March 30, 2008

Indy 4: Good for All Indiana Jones DVD Sales

Indianajones0802Over the spring break, my college freshman daughter Nora watched Indiana Jones and the Temple of Doom. And she wants to catch up with all the Indy Jones pics. Raiders of the Lost Ark came out in 1981, long before she was born. So she wants to be up to speed when the highly anticipated first installment in 18 years comes out.

Paramount is well aware. They sent to press around the country a mailer full of posters of all the Indiana Jones movies. They also sent out leather whips. Boomers saw these movies as they came out. They are fond of them, and will take their kids to the new one. Folks all over the world will be ordering the three-pic Indiana Jones DVD set before the May 22 opening --many of them from Lucasfilm's handy-dandy Indy Jones store on the Indiana Jones site, which offers the Young Indiana Jones series on DVD as well.

Paramount has posted the latest Indy 4 TV spot at the Indiana Jones and the Kingdom of the Crystal Skull website.

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Variety.com deputy editor Anne Thompson writes a weekly Variety film column as well as this daily blog.

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